Configuring the AI Assistant of the Digital editor in Studio

The AI Assistant of the Digital editor in Studio is used for optimizing the content of a Digital article to make sure that it conforms to the writing style for the publication it is going to be published in and the audience it is aimed at, and that it is factually and grammatically correct. It can also advise on the effectiveness of the content in relation to search engine optimization (SEO).

The AI Assistant can be used as-is, but the results of some of its features are based on content that represents the tone and style of an article for that publication, a description of the target audience, and keywords for search engine optimization.

This applies to the following features:

• Tone and style. This is based on a representative article. This article should be part of the same Brand and Category that the analyzed article is part of. Multiple reference articles can be created, one for each Brand and Category combination.

Example: For the same publication, a reference article for the financial category could be set up, another for sports, yet another for fashion, and so on. Each article could have its own tone, style, and target audience.

Note: If no reference article could be found, the action is not executed and a warning is shown to the user.

• SEO. The main keywords for which you would like to optimize the article can be provided so that the article is better rated by online search engines.

Creating a reference article representing tone and style

In this step, a reference article is created that the 'Tone and style' option requires in order to work. Multiple reference articles can be created, one for each Brand and Category combination.

Step 1. Create an article or a copy of an article which content is representative for that category. Make sure it is saved to the same Brand and Category that the articles are part of in which the AI Assistant is going to be used.

Step 2. Make sure that the title of the article starts with Tone and style sample article.

Tip: Because multiple articles are likely to be created for each Category within the same Brand, distinguish each article by adding the Category name to the title. For example: 'Tone and style sample article - Finance'.

Step 3. In the Properties panel for the article, add an extensive description of the target audience in the Description field.

Tip: For best results, describe the type of person that the article is aimed at, including their age, interests, demography, and so on.

Step 4. Create as many reference articles as needed within the Brand, one for each Category.

Adding SEO keywords

The SEO option uses the keywords that are defined in the properties of the article.

In the Properties panel for the article, add these to the Keywords field.