Optimizing an article by using the AI Assistant in the Digital editor of Studio

Before publishing an article, it is important to know that its content conforms to the writing style for the publication it is going to be published in and the audience it is aimed at, and that it is factually and grammatically correct.

Once the article is ready for publication, text may need to be created to promote it on social media and to make sure it is easily found by online search engines.

To optimize this process, the AI Assistant in the Digital editor of Studio can be used.

Figure: The AI Assistant in Studio. Here, feedback on grammar, punctuation, and spelling is given.

How it works

The AI Assistant is made available as a separate panel that is part of the Digital editor.

Its features analyze the content of a Digital article and provide suggestions on how it can be improved.

In short, it can do the following:

• Generate headlines and teasers for print and digital output.
• Generate social messages, such as for Facebook and X.
• Check for grammar, punctuation, and spelling errors.
• Check for brevity, clichés, readability, and coherence.
• Check for SEO and EEAT (creating helpful, reliable, people-first content experience using the EEAT system: Experience, Expertise, Authoritativeness, and Trustworthiness).
• Check for consistency in tone and style by using a reference article aimed at a specific target audience.

Results are visualized in the form of score cards together with feedback and suggestions. This can be used to decide per case if that section of the article should be improved and if the provided suggestions should be used for improving it.

Suggestions can be easily copied to the clipboard or used to quickly replace the original text.

The AI Assistant works for articles in all languages. However, the UI of the panel is in English only.

Note: The analysis is performed by OpenAI. The data is processed in the US; EMEA customers who do not consent should inform WoodWing and not request to activate the technology preview. Customer data is not used for training,

How all the features work in detail is described later in this article.

Technology preview

The AI Assistant should be considered as a 'Technology preview': a feature that is introduced with limited capabilities. Once a feature has reached its full potential, the 'Technology preview' label will be removed.

We eagerly seek user feedback to enhance and refine these features. Submitting feedback can be done by using the Feedback option at the bottom right corner of the panel.

Notes: As these features are in preview, comprehensive customer support may not be available at this time. The Feedback option automatically creates an e-mail using the default e-mail application. This application should be open for this to work.

Availability

The AI Assistant is available on request for users of Studio in the WoodWing Cloud.

Access can be requested by contacting WoodWing Customer Success or via your WoodWing representative.

Once access is granted, the AI Assistant panel is made available in the Digital editor of the Studio environment.

Quick start

The following steps provide a quick overview of using the AI Assistant. See the rest of the article for an in-depth explanation of each option.

Step 1. Open a Digital article that you want to analyze using the AI Assistant.

Step 2. In the toolbar on the right side, click the AI Assistant icon to open the AI Assistant panel.

Step 3. At the top of the panel, use one of the options to start analyzing a part of the article.

• Create titles. Generate titles for digital and print output.

• Create social. Generate social messages such as for Facebook or X.

• Create teaser. Generate digital teasers and print intros.

• Copy edit. Check the following:
• Grammar, punctuation, and spelling
• Brevity
• Clichés, readability, and coherence

• SEO. Check the effectiveness for SEO and EEAT (creating helpful, reliable, people-first content experience using the EEAT system: Experience, Expertise, Authoritativeness, and Trustworthiness)

• Tone and style. Check the tone and style of the article.

The results are displayed in the lower section of the panel in the form of a score, feedback, and suggested actions to take.

Step 4. Depending on the option that was used and the way the feedback was given, do one of the following:

Action	Applies to
Manually edit the article.	SEO Tone and style
Hover over a suggestion and click the Copy icon that appears to copy the text to the clipboard.	Create titles Create teaser Create social
Hover over a suggestion and click the Find icon that appears to highlight the text in the article.	Copy edit
Hover over a suggestion and click the Replace icon that appears to automatically replace the original text with the suggested text.	Copy edit

Configuration

The AI Assistant can be used as-is, but the results of some of its features are based on content that represents the tone and style of an article for that publication, a description of the target audience, and keywords for search engine optimization.

This applies to the following features:

• Tone and style. This is based on a representative article, one for each Brand and Category combination.

• SEO. Keywords can be provided so that the article is more easily found by online search engines.

For details on how to do this, see Configuring the AI Assistant of the Digital editor in Studio. It is assumed here that these steps have been performed.

Using the AI Assistant

This section explains in detail how each option works.

Create titles

This option analyzes the full text and suggests a title for the article. Variations are given for use in a Digital article and for use in a Print article. For Print articles, both short and long versions are given.

A suggestion can be quickly copied to the clipboard by hovering the mouse pointer over it and clicking the Copy icon that appears.

Create teaser

This option analyzes the full text and suggests a teaser for the article. Variations are given for use in a Digital article and for use in a Print article. For Print articles, both short and long versions are given.

A teaser can be quickly copied to the clipboard by hovering the mouse pointer over it and clicking the Copy icon that appears.

SEO

This option checks the effectiveness for SEO and EEAT (creating helpful, reliable, people-first content experience using the EEAT system: Experience, Expertise, Authoritativeness, and Trustworthiness).

Incorporate the feedback by manually editing the article.

Create social

This option generates social messages, such as for Facebook and X. A long and a short version is provided.

Text can be quickly copied to the clipboard by hovering the mouse pointer over it and clicking the Copy icon that appears.

Copy edit

This option performs a check for the following:

• Grammar, punctuation, and spelling
• Brevity
• Clichés
• Readability
• Coherence

Which option to check for can be selected in the dialog that appears.

When a suggestion is given, hover the mouse pointer over it and do one of the following:

• Click the Search icon that appears to highlight the original text in the article (you may have to scroll through the article to see it).
• Click the Replace icon to replace the original text with the suggested text.

Tone and style

This option checks for consistency in tone and style. Incorporate the feedback by manually editing the article.

Note: This option requires a reference article in which the tone and style is described. See Configuring the AI Assistant of the Digital editor in Studio.