In the Studio structure, a Brand represents the publication such as the Times, National Geographic, Yamaha, and so on. Multiple Brands can be set up within Studio Server.
Setting up a Brand involves setting up its Categories (sport, news, fashion), Workflow Statuses (draft, review, publish), Authorizations (for determining which users can access the Brand), Routing Rules (for determining the workflow that files follow), Issues (the actual publication such as today's newspaper or this month's magazine), and optionally Editions (for print issues in which specific parts are for specific regions only).
This multi-step process is explained in the articles listed below. This will set up a new, fully working Brand for everyday use in a standard workflow environment.
Note: It is advised to follow these steps in sequence.
Step 1. Creating a Brand
Step 2. Creating a Publication Channel
Step 3. Creating Categories
Step 4. Creating Workflow Statuses
Step 5. Further setting up deadlines
Step 6. Assigning user authorizations
Step 7. Assigning admin authorizations
Step 8. Creating Routing Rules
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