About Brands in Studio Server

Within the Studio Server environment, a Brand is a representation of your publication.

Example: A Brand is named 'My Newspaper', 'My Magazine', and so on.

A Brand contains one or more published issues, such as each daily newspaper, each monthly magazine, each yearly report, and so on.

Each Brand is further divided into Categories (sport, news, fashion), Workflow Statuses (draft, review, publish), Authorizations (for determining which users can access the Brand), Routing Rules (for determining the workflow that files follow), Issues (the actual publication such as today's newspaper or this month's magazine), and optionally Editions (for print issues in which specific parts are for specific regions only).

Figure: The typical structure of a Brand, consisting of at least one Publication Channel — which itself is made up of one of more Issues and (optional) multiple Editions — together with one or more Categories, Workflow statuses for each used file type, user and admin authorizations, and (optionally) routing rules for files.

For more information, see The Studio concept.

In hierarchical form, Brands and Issues can be seen as follows:

> My Magazine

> January issue

> February issue

> March issue

and so on...

Multiple Brands can be set up, each with its own Issues, workflow and users.

For more information, see the following articles:

• Setting up a Brand in Studio Server describes the steps for setting up a Brand in a new Studio Server environment.
• Brand settings in Studio Server describes the settings that can be configured for a Brand.
• Copying a Brand in Studio Server describes how to copy an existing Brand to use it as a basis for creating a new Brand.
• Deleting a Brand in Studio Server describes how to delete a Brand.
• Controlling the order in which Brands appear in Studio or Studio for InDesign and InCopy describes how to manage the order of a list of Brands for end users.