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Working with Brands in Inception

Working with Brands in Inception

The Stories that are created in Inception are typically used in different brands or projects and are created by a team of writers.

Each brand or project will have its own stories, styling, templates and publication channels. It makes sense therefore to make these part of only those brands or projects in which they are used.

In a similar way, users will typically be assigned to work on a particular brand or project, so it makes sense to give these users access to only those brands or projects in which they should work.

This has the benefit that users only see the stories and tools with which they should work and are not distracted by stories and tools that they do not or should not use. It also prevents that stories are incorrectly styled or that they are published to the wrong channels.

All of this is achieved by using Brands.

This article explains how to work with Inception in which Brands have been set up.

About default Brands

When Brands have not been set up in Inception, a default Brand is used to which all users, styles, templates and Publish Channels belong. As a user, you will always belong to at least one Brand: either the default Brand or a Brand that has been set up.

Seeing in which Brand you are working

The name of the Brand in which you are currently working can be seen in the following locations:

  • When working anywhere in Inception (except when editing a Story), the name of the active Brand is shown next to the Inception logo.

The Brand name next to the Inception logo

Figure: The Brand name is shown next to the Inception logo. Here, the active Brand is named 'Default'.

  • When working anywhere in Inception (except in the Management Console), click your Avatar and from the menu click 'Brands'. The name of the active Brand will have a check mark in front of it.

The active Brand in the Avatar menu

Figure: The active Brand shown in the Avatar menu.

Note: When you have been given access to only one Brand, the Brand option is not available in the Avatar menu. You will then be working in your assigned Brand.

Changing Brands

If you have been given access to multiple Brands, you can change Brands from the Avatar menu. Click your Avatar, choose 'Brands', followed by the Brand that you want to work in.

The active Brand in the Avatar menu

Figure: The active Brand shown in the Avatar menu. Here, the Brand 'xTreme Sports' is active.

Note: When you have been given access to only one Brand, the Brand option is not available in the Avatar menu. You will then be working in your assigned Brand.

Working within a Brand

Working within a Brand means that:

  • The list of Stories only shows the Stories that have been created for that Brand.
  • When creating a Story, the list of templates only shows those templates that have been set up for that Brand.
  • The Look and Feel panel only shows the Styles that have been created for a Story or Story template of that Brand.
  • The list of fonts will only show those fonts that have been uploaded to the currently active Brand.
  • When a user has assigned a Story to you that is part of a Brand to which you are not assigned, you will get an error message and you won't be able to open that Story.

Configuring the Brand

Configuring the Brand is done by first making the Brand active by choosing it from the Avatar menu and then:

Managing Brands

Creating Brands and assigning them to users is done through the Management Console by the administrator user (the person who created the account). For details. see Setting up Brands in Inception.

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